Make Your Brand Look BIG # Make Your Brand Look BIG # Make Your Brand Look BIG # Make Your Brand Look BIG # Make Your Brand Look BIG # Make Your Brand Look BIG # Make Your Brand Look BIG # Make Your Brand Look BIG #
[01] / Case Study
Jerhel Plastics
Beyond Product Photography
[02] / Overview
Jerhel Plastics is a packaging company serving brands with a wide range of packaging products and components.
Working across clean white-background photography, styled product imagery, sustainability-focused concepts, and AI-enhanced visuals, Studio GXW has helped Jerhel communicate its packaging capabilities through a versatile collection of visual assets.
- 01 / Clean white-background photography
- 02 / Styled product imagery
- 03 / Sustainability-focused concepts
- 04 / AI-enhanced visuals
Client
Jerhel Plastics
Creative Studio
Studio GXW
Role
Creative Direction, Product Photography, Product Styling, AI-Assisted Visual Production
Project Type
Ongoing Client Collaboration
Industry
Packaging / Beauty & Personal Care
Applications
Newsletters, E-blasts, Product Presentation, Brand Communication
[03] / Precision
Clean views of shape, finish and detail.
White-background and detail photography that documents each component clearly.
[04] / Beyond the White Background
The same packaging in a more expressive setting.
Styled imagery for newsletters, e-blasts and product presentations.
Studio GXW
Packaging components, transformed into compelling visuals.
[05] / Material Matters
Sustainable packaging, told through material.
A styling series where each visual style supports a sustainable material message, clear and distinct for eco-conscious customers.
Eco Project mood board: visual direction for Jerhel’s sustainable packaging line
01 PCR
03 98 Mono
05 Refillable
02 PCR, layout
04 98 Mono, layout
06 Refillable, layout
[06] / Expanding Possibilities
AI-assisted visuals.
An exploration developed from original product photography.
Built on the original styled and white-background photography, with the concept written by Studio GXW: three different floating compact scenes, each with AI-generated filling.
Jerhel supplies packaging without any product inside. Adding the filling gives their own customers a fuller picture of the finished product, for marketing and sales.
01 / Original photography
Real
02 / AI-assisted result
Kive
[07] / Process
How the images are made.
Each stage uses a different tool, from the studio lighting to the final composite.
01
Photography & Lighting
Shooting transparent, reflective and mixed-material packaging, with control over light, reflections and product detail.
Camera Studio lighting
02
Retouching & Compositing
Product cleanup, colour adjustment, background work and final compositing.
Lightroom Photoshop
03
AI-Assisted Production
AI is used only at this stage. Starting from the styled and high-resolution white-background photography, Studio GXW writes the concept and uses Kive to generate floating scenes and short videos. AI also adds the product filling, since Jerhel supplies packaging without it, so their customers can picture the finished product.
Kive OpenArt
[08] / In Use
The images, live on jerhel.com.
Product and styled photography across the Jerhel website.
01 / 03 Open Stock page
[09] / Outcome & Testimonial
One image system, used across every touchpoint.
- Newsletters
- E-blasts
- Product Presentation
- Brand Communication
“Gwynett’s technical expertise and artistic eye always exceeded expectations. Her contributions have elevated every level of Jerhel’s visual brand identity.”
General Manager | Jerhel
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