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[01] / Case Study
Jerhel Plastics
Beyond Product Photography
[02] / Overview
Jerhel Plastics is a packaging company serving brands with a wide range of packaging products and components.
Client
Jerhel Plastics
Role
Creative direction · Photography · Styling · AI-assisted visuals
Project Type
Ongoing Client Collaboration
Industry
Packaging / Beauty & Personal Care
[03] / Precision
Clean views of shape, finish and detail.
Studio photography that documents each component clearly.
[04] / Styled Imagery
Packaging, styled for the brands it serves.
Styled imagery for newsletters, e-blasts and product presentations.
Packaging components, transformed into compelling visuals.
[05] / Material Matters
Sustainable packaging, told through material.
A styling series where each visual style supports a sustainable material message, clear and distinct for eco-conscious customers.
Recycled content (PCR)
Mono-material
Refillable
[06] / Expanding Possibilities
AI-assisted visuals.
An exploration developed from original product photography.
Built on the original styled and white-background photography, with the concept written by us: three different floating compact scenes, each with AI-generated filling.
Jerhel supplies packaging without any product inside. Adding the filling gives their own customers a fuller picture of the finished product, for marketing and sales.
01 / Original photography
Real
02 / AI-assisted result
AI-ASSISTED
[07] / Process
How the images are made.
Each stage uses a different tool, from the studio lighting to the final composite.
01
Photography & Lighting
Shooting transparent, reflective and mixed-material packaging, with control over light, reflections and product detail.
Camera Studio lighting
02
Retouching & Compositing
Product cleanup, colour adjustment, background work and final compositing.
Lightroom Photoshop
03
AI-Assisted Production
AI is used only at this stage. Starting from the styled and high-resolution white-background photography, Studio GXW writes the concept and uses Kive to generate floating scenes and short videos. AI also adds the product filling, since Jerhel supplies packaging without it, so their customers can picture the finished product.
Kive OpenArt
[07] / In Use
The images, live on jerhel.com.
Product and styled photography across the Jerhel website.
01 / 03 Open Stock page
[08] / Outcome & Testimonial
One image system, used across every touchpoint.
- Newsletters
- E-blasts
- Product Presentation
- Brand Communication
“Gwynett’s technical expertise and artistic eye always exceeded expectations. Her contributions have elevated every level of Jerhel’s visual brand identity.”
General Manager | Jerhel
Make your brand look consistent everywhere.
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